FIRMS are being offered the chance to find out how developing marketing skills can boost sales and profits.
Professor Malcolm McDonald of the Cranfield School of Management will be guest speaker at the event, aimed at members of Alpha which replaced ELTEC's Corporate and Small Business membership initiatives last year.
Professor McDonald will speak on 'Profitable Growth - the Role of Marketing' at the Moat House, Blackburn, on March 4. "Marketing plays a vital role in today's businesses, but few people understand its impact on other business functions, especially finance," said ELTEC's director of business development Harry Buls.
"This seminar is not for the faint-hearted as Malcolm is reputed for challenging established views in a unique and fascinating way."
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