OUR week by week lookback at Preston North End's history - with a slightly different twist - continues.

J IS FOR ALEX JAMES, one of the best inside-forwards of all time. He arrived at Deepdale in 1925 for £4,000 from Raith Rovers. His sharp shooting and excellent dribbling had made him a target for many clubs.

He topped PNE's scoring list for three seasons but eventually became frustrated at North End's failure to get promoted. He was transfer-listed in 1929, and moved to Arsenal in a battle which saw many clubs try to get him.

The deciding factor in James' move to London wasn't a nice car, a promise of a huge house or a huge wage bill or any of the things you would associate with today's contractual wrangles.

No, James decided to move south because he was promised a demonstrators job in Selfridges!

But he went on to dominate English football with a high-flying Arsenal team and became known as one of the world's great crowd pleasers.

K IS FOR BRIAN KIDD, currently Blackburn Rovers' manager, but also one of Preston's past bosses.

He took over the running of the club for two months after he replaced Tommy Booth in 1985. Previously, he had been Booth's assistant.

But it wasn't to be a period of glory for the ex-England player, winning just one game in 12, before getting the boot.

Thanks to his dismal run, PNE languished at the bottom of the table.

But Kidd's departure led to great things. He moved on to Old Trafford to become Alex Ferguson's assistant, playing a key part in their double-winning year in 1995-96.

He opted to try management for himself earlier this year, moving to struggling Blackburn Rovers. Despite turning things around for a short while, it wasn't enough to stave off relegation and Kidd, along with most of Blackburn, is now preparing for life in Division One.

L IS FOR LEADING GOALSCORERS. PNE have had players on top of the scorers charts on six separate occasions.

In the 1888-89 season, John Goodall topped the chart with 21 goals in the Football League, a record which was beaten by team mate Jimmy Ross the following year when he scored 24 goals to end up in pole position in the league scorers.

It wasn't until 1933 that a PNE scored the most goals in the league, when Ted Harper knocked home 37 in Division Two.

Then, in the 1952-53 season, Charlie Wayman scored 24 goals to end up top scorer in Division One.

In the 1970-71 season, Gerry Ingram shared the accolade for scoring the most in Division Three, while, more recently, Alex Bruce scored 27 goals in the same league in the 1977-78 season.

Converted for the new archive on 14 July 2000. Some images and formatting may have been lost in the conversion.