I AM neither shocked nor surprised by the label 'SH*G' promoting a new brew lager (LET, October 26).

A famous-brand shampoo has advertising portraying models and suggestive captions, one of which is: "SH*G me" published in teen and women's magazines.

It's small wonder the young are influenced and assume it's the norm to use barrack-room language in their vocabulary.

I hear very young children and teenagers using foul language and, yes, they know it is disrespectful and abusive.

Many TV programmes are of no moral value for the young to understand or cope with so it's we adults who are responsible to guide them.

SHEILA BRENNAN (Mrs), Bombay Street, Blackburn.