SHOPPERS in Burnley, Pendle and Rossendale are being warned not to flash their cash and to hide valuables from view.

Police in Pennine division have launched a poster campaign aimed at slashing street crime over the New Year period.

They are hoping the posters will encourage shoppers to be more careful with their cash, during the January sales and afterwards.

The move follows an increase in the number of bag thefts, although police are keen to stress that street crime overall is actually down 10 per cent.

Campaign co-ordinator Brent Fielden said: "Since we launched our Safer Streets in Lancashire initiative in April, detection rates for robbery and theft from persons have doubled whilst the overall amount of crimes committed have been reduced by over 10 per cent.

"However over the past two months there has been an increase in the number of bag snatches and this is obviously something we want to stop."

While both high visibility and undercover patrols have been increased in hot spot areas, in some cases leading to the arrest of offenders, police are appealing for the public to do their bit to help prevent crime.

Mr Fielden added: "The police have a major role to play in catching offenders and putting them before the courts but crime prevention is equally important.

"This is why we need to make people aware of the problem and secure their assistance. I'm sure everyone would agree that it's far better for all concerned, especially would-be victims, if the crimes don't happen in the first place."

'Don't be flash with your cash' and 'hide valuables from view' will be among the messages featured on the posters, which will be displayed throughout town centres and in shops, post offices and banks.

In addition to posters, personal safety alarms are also being made available for sale at £4 at local police stations throughout Pennine division.

Mr Fielden continued: "There are a number of very simple things that people can do to help prevent becoming a victim of street crime.

"These include not taking more money out with you than you need; keeping valuables like mobile phones safe; being aware of who and what is around you and reporting any suspicious incidents.

"People should also stick to busier, well-lit areas late at night if they can. These are all simple things but they can make a big difference when it comes to helping us cut street crime over the New Year period".