THE spotlight was on Preston after it was chosen as the setting for a new TV commercial for a leading law firm.

The city was singled out for its star quality after film production chiefs snubbed the likes of Commonwealth Games city, Manchester and one of Europe's newest cities of culture, Liverpool.

Production manager, Eileen Raven of Manchester-based company 'the gate', said: "We presented a range of locations to our client, including Manchester, Liverpool and Bolton, but Preston came out on top.

"The Harris building is traditional but the area has a cosmopolitan feel about it. We chose Preston as we wanted a busy city with character.

"Whenever we see the North on television it's nearly always Liverpool or Manchester which can be too familiar.

"Manchester can look grim and 'northern', whereas Preston has a very good look about it with some great architecture and it's got a modern feel.

"All the extras were local and everyone has been very co-operative. It's a new city and we hope to film here again."

The firm's decision was welcomed by the city's mayor, Councillor Neil Cartwright. He said: "Preston is finally being recognised as the centre of Lancashire."

The advertisement, for Injury Lawyers 4 U, is expected to hit the small screen next month.

Filming took place last week in Jacson Street next to the historic Miller Arcade and involved dozens of actors and extras from in and around Preston.

Roads around the Harris Museum were closed off and the Walton-le-Dale park and ride bus route had to be diverted as the production company rolled up with camera equipment and an entourage of technicians.

It is not the first time Preston has been the centre of attention for film makers.

Its famous landmarks were recently featured in a television commercial for the City Centre Management Group.

City centre manager, Carl Speight, said: "With the plans and interest in Preston it confirms our belief that we are the third premiere city in the North West.

"The city centre commercial has opened up the possibilities for the industry and improved the image of Preston."

And according to university chiefs, the city should have no shortage of well educated employees.

Deputy director of advancement at the University of Central Lancashire, John McCarthy, said many young people were choosing Preston as a place to learn and a lot of them were staying on.

He said: "They recognise the fact that Preston offers a lively social scene and challenges the downside of big city life with its friendly population, safe environment and affordable accommodation."