BOWKER BMW turned into the 'self-promotional society' when 50 minis descended on Accrington's Premiere Cinema to promote the forthcoming film The Italian Job.

The re-make of the classic 1970s film is premiered at London's Leicester Square on Monday, but the mini owners from Bowker watched an advance screening last week.

The mini owners drove along Hyndburn Road from Accrington's Bowker BMW in a mass convey and finished up in the cinema's car park.