A McDonald’s restaurant in Burnley has reopened after announcing its temporary closure in January.
The Burham Gate store has been redesigned, thanks to a £250million investment programme announced by the fast food chain in 2022.
Operated by Victor and Karen Arciniega, the Burnley restaurant is one of the first McDonald’s in the region to undergo a ‘convenience of the future’ conversion, which promises to deliver a better customer experience for all.
The revamp programme will combine a new restaurant layout with the latest technology in an attempt to create a more seamless and enjoyable experience for customers.
With the rise in delivery and the way customers order, collect and enjoy their McDonald’s continuing to evolve, the Burnley Burnham Gate McDonald’s will now offer a separate ‘McDelivery only’ area, which allows delivery drivers to go in and out of a dedicated courier entrance and service area.
This will enable delivery drivers to collect orders more efficiently, reducing congestion in the dining area and giving walk-in takeaway and dining customers more space.
The dedicated courier entrance will also mean there is less noise in the restaurant, creating a more relaxing ambience, particularly during peak busy times.
As well as the courier changes, improvements have been made for staff including their break spaces.
A redesign of crew rooms will create a more relaxing and comfortable space for crew to take a well-deserved break.
Victor and Karen, who own and operate six McDonald’s restaurants in East Lancashire, said: “We are pleased to have reinvested in our Burnham Gate restaurant again, and as a result delivering a great looking restaurant which also now provides separate facilities for our customers and couriers thus leading to a better experience for all.
“We are excited to see the new look and feel of our Burnley restaurant now in action and we look forward to delivering a great customer experience to all our Burnley locals and to the many visitors we receive”.
While the traditional walk-in and drive-thru remain core to how customers order, the redesign of McDonald’s kitchens and dining areas as part of Convenience of the Future programme will better integrate digital sales channels, the McDonald’s App and make smarter use of internal space to enhance the dine in experience.
With dedicated areas for the different ways to order, along with the removal of the front counters, the revamp will offer a more efficient way to order and will leave customers with more space to enjoy their meal.
Gareth Pearson, McDonald’s chief operations officer for the UK and Ireland said: “The pace of change within the restaurant industry is relentless, and the pandemic accelerated this with digital adoption gathering greater pace.
“Our customers rightly expect to have choice in how and where they order and collect their food, and our job is to ensure that every experience is a great one. For this to be the case, we know we also have to provide our restaurant teams and delivery partners with the best possible environment to work in.
“We strongly believe we have to continue to invest to grow, and this investment not only addresses how customers are ordering now but provides us with a platform to continue to adapt in the future, whatever that innovation looks like.”
In 2022 McDonald’s introduced 'convenience of the future upgrades in 200 restaurants, with 800 planned over the next four years.
The upgrades will continue to evolve with new innovations launching throughout the next four years.
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