A PORTABLE pub visited Rawtenstall on Friday to encourage sensible drinking.
The Know When to Say When campaign is part of an overall strategy driven by East Lancashire Primary Care Trust to help people live longer, healthier lives.
Chairwoman, Kathy Reade, visited The Watering Hole in Bank Street, which was helping to distribute water and leaflets to the public.
The PCT aims to save a million years of life' by 2012 by encouraging individuals to take responsibility for their own health and make lifestyle choices to maximise their chances of staying fit, healthy and happy.
Kathy said: "Excessive drinking across all age groups and social classes is one of the biggest issues we face today.
"Not only does it lead to life-threatening illnesses, it also contributes to devastating social issues including violence, road accidents and teenage pregnancy.
"We want to bring it home that alcohol abuse wrecks lives. We also want individuals to recognise that the solution is often in their own hands.
"The focus of the campaign is on empowering people to know when to say when' by taking control of their drinking, with support from the PCT."
The Watering Hole will be touring East Lancashire streets this week.
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