WATER company United Utilities has pledged to raise £25,000 for East Lancashire Hospice if Blackburn can save 100 million litres of water over three months.
United Utilities hopes the new campaign will encourage people to lead more water efficient lifestyles.
Customer director Lou Beardmore said: “We are trying to find the best way to encourage people to be more water efficient and help them save water around the home and garden.
“People tend to come together to support a local cause, so we’re hoping that raising money for the East Lancashire Hospice, which provides an invaluable service and support to the community at large, will really inspire people. It could also help us with future strategies to encourage more water efficient behaviours in general.”
Progress will be monitored using United Utilities’ demand tracking systems and data from meters installed on its network of pipes in the town.
If everyone used just 10 litres a day fewer experts think the town could hit the target in just three months and raise the £25,000.
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