THIS Valentine’s Day the big-hearted people of Bolton are being asked to show some love for a charity founded in the name of a baby girl who died at just 15 weeks old.

Horwich-based Lagan’s Foundation is hoping love-struck people will have a heart and donate £10 to the organisation in return for a personalised wooden love token rather than buying inflatable lips, themed shower gel and other gifts on sale this year.

An estimated £650 million was shelled-out on gifts last year with 17 per cent of people spending cash on cats and dogs and nearly 15 per cent treating themselves.

Meanwhile, eight in every 1,000 babies born in the UK suffers from an often crippling heart complaint and families caring for these children are said to have had services cut to the bone.

Carren Bell, who founded the charity in her daughter’s memory, said: “From the days of Chaucer and courtly love, Valentine’s Day has been a fun way to celebrate the one you love but it has now descended into a commercial free-for-all.

“I get that people are on a budget and that the simplest message can win over the coldest heart, but can’t we be a bit less wasteful and find a few pounds to help those in greatest need instead of splashing out like it is Christmas again?

“Even cards can cost upwards of £5.”

Lagan’s Foundation provides support for families whose child has a congenital heart defect and/ or struggles with feeding in their own home. Demand for its services means it helps families across the country.

One parent who has benefited from the foundation said: “It’s great to have someone from Lagan’s, and Olivia really loves her snuggles. It is great to have a carer around to support you, so that you have someone to talk to and it allows you to do things like housework and shopping. Thanks to them I feel so much better.”

“We face an inevitable battle of shortage of public funds and having to compete against large organisations and their expensive television advertising, vying for your money,” said Carren.

“I would argue it is small concerns like ours that are making the most impact in our communities, plugging those holes created by a smaller state apparatus. We need people’s love and kindness to continue the love and kindness we show.

"A few pounds is all we ask."

Anyone who donates will have their name and love message displayed on Lagan’s website - https://lagans.org.uk/. The heart has been designed by a local artist, and to donate in return for a Lagan’s Love Heart email info@lagans.org.uk or call 01204 800300.

People who could spare some time to care for children, with full training given, or help administer the charity, can also visit the website.