Supermarket giant Sainsbury’s has announced a cheeky new range of own brand sex toys.

The chain, which prides itself on helping shoppers 'live well for less', is launching its range at 500 stores across the country.

It will include three vibrators, including the Rose Gold Bullet priced at £8 and the Aura Silver Vibrator and Massager priced at £15.

The retailer said the decision to stock sex toys comes after its research revealed that one in three Brits are not satisfied when it comes to the bedroom.

Paul Mills-Hicks, Food Commercial Director at Sainsbury's, said: "We are always on the lookout for new opportunities to help our customers live well for less and they've told us that sexual wellbeing is an area they would like to see more choice in."