SORRY to do this so soon but I just had to return to the Apprentice this week after yet another marvellously inept display from those would-be captains of industry/publicity seekers.

Never has a set of contestants been more suited to a setting for one of Lord Sugar’s little ‘tasks’ than this lot of over-styled mannequins and a day out in Dubai. Both appear to be far more glitz than substance, both seem to think that image is everything and the more bling there is on display the better you are.

Shame then that they had to get down to some proper work — if finding eight items for a new hotel can be constituted work.

Poor old Zee, the Napoleon-loving property developer with an annoying habit of referring to himself in the third person, was in for the chop from the moment he told his team he knew Dubai like the back of his hand. Clearly he’s been wearing gloves for many years if that’s the case.

There were so many disasters, it’s hard to know where to start. Zee sent his team after one of the mystery items telling them it was perfume when in fact it was a musical instrument.

I don’t think anyone really cares if any of the contestants gets ‘hired’ but it does make good viewing.