IN case you hadn't noticed, there's a World Cup going on at the moment.

Certainly the TV channels are having a field day with their blanket coverage.

Even when they are not showing matches live they are constantly showing trailers for the forthcoming games.

The basic message is a simple one. If you don't like football tough!

Last night it was ITV's chance to gloat as they'd got the match the whole nation was waiting for'.

Somehow I think that may have been slightly over exaggerated but they wheeled out the big guns as England took on Sweden.

Steve Ryder, his hair glowing like a golden mane, is the man in the hot seat.

The new Des, he was brought in at the last minute to condemn poor old Gabby Logan to the likes of Togo-Switzerland.

I don't know what it is about ITV's football coverage but it's often hard to take it seriously.

It's something to do with the haircuts. Steve's highlights relected the studio lights so much that he almost had an aura around him as in a medieval painting.

Thank goodness for Stuart Pearce's schoolboy trim, fresh out of the shower look.

As ever, Ivy's lad Clive was entrusted with the commentary and he didn't let us down with his levels of inanity.

England were playing Sweden cue jokes about Ikea, Abba and even Ulrika!

Pundit Gareth Southgate then joined in with the Ikea theme describing a Swedish forward as a big unit'.

It almost made you long for John Motson... almost.