A photo of reality TV star Kim Kardashian kissing rapper Kanye West on their wedding day has broken the record for the most likes on Instagram.

A European spokesperson for the photo-sharing site said the picture, shared from Kim's account, received 1.96 million likes, becoming the most popular post on the site so far.

The wedding snap has overtaken a photograph shared by pop star Justin Bieber posted five months ago, showing actress Selena Gomez embracing him, which received 1.83 million likes.

Kim and Kanye got married at the weekend in a private ceremony at Belvedere Fort in Florence.