Valentine's Day date for Orlando
Orlando Bloom's performance in a recent Broadway production of Romeo And Juliet is to be released as a film.
The Hobbit actor and Smash actress Condola Rashad played Shakespeare's star-crossed lovers in the stage run of the show, directed by Emmy Award-winning Don Roy King, which ran at New York's Richard Rodgers Theatre until December last year.
Now content provider Screenvision and the new company BroadwayHD have teamed up to release an HD recording of the play on the big screen, opening in more than 2,000 cinemas in the US from February 13 to February 19 - just in time for Valentine's Day.
Hollywood actor Orlando - who made his Broadway debut in the production - said last year he felt he belonged on the stage.
"I feel like this is what I was supposed to be doing or at least part of what I was supposed to be doing. I found myself doing movies, which were wonderful and amazing and I love... b ut for Orlando and for the actor in me, this process is so rewarding and I just feel like I'm going to be a different actor after this."
Nine cameras situated in front-row seats or tucked around the stage captured an up-close Romeo And Juliet over two performances in front of audiences.
"It gives it a certain intimacy and urgency," said Stewart F Lane, co-founder of BroadwayHD. "What we've done here is create a whole new art form."
The show - the first Broadway production of Shakespeare's famous love story for 36 years - features Orlando roaring onto the stage on a Triumph motorcycle, has a set with huge pipes that spit fire and costumes that include knit caps, slip dresses and grey zip-up jackets. Reviews were poor and the show struggled at the box office.
But Darryl Schaffer, an executive vice president at Screenvision: "It's so great to capture it because who knows when it will be on Broadway again. It's just such a great production. We're excited to bring it to movie theatres."
Several West End shows have been beamed live into cinemas around the UK in recent years, including Danny Boyle's production of Frankenstein starring Benedict Cumberbatch and Johnny Lee Miller, and The Audience, starring Dame Helen Mirren as The Queen.
Both Schaffer and Lane see recorded versions of Broadway and West End shows as an increasingly mainstream phenomenon, particularly if big stars continue to show up for limited runs. And the recordings could then be available on Netflix or on-demand after being shown in the cinema.