Marketing Expert Back At Phoenix

12:10am Friday 5th June 2009

By Nigel McFarlane

ONE of the main driving forces behind the success of ice hockey in the region is returning to work with the Manchester Phoenix.

Liverpool-born Dave Biggar, who took the Manchester Storm to the very top of British Ice Hockey in the late 1990's before travelling to America to work with some of the biggest venues in the world, has been snapped up by the Club.

“Although it's obviously been a while since I've lived and worked in the UK, and admittedly the economic climate is much worse than it was when I left in 2000, I've been extremely impressed with the commitment, enthusiasm and determination shown by the Phoenix ownership, organisation and fans to keep ice hockey part of the Greater Manchester sports portfolio,” he said. “Hopefully I'll be able to apply the combination of my previous UK experiences and successes with some Trans-Atlantic knowledge and concepts to the already great work that been done, and help the Phoenix.

“I'm really looking forward to again being part of something that really connects with the fans, community and businesses.”

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