9:00pm Thursday 2nd September 2010 in
BLACKBURN Rovers have reduced prices to £10 for their next home game against Fulham – and they have announced plans to vary the cost of tickets throughout the 2010/11 season.
Rovers’ next match at Ewood Park sees Mark Hughes return to East Lancashire with his new Fulham side for a Premier League clash on Saturday, September 18 at 3pm.
It has been announced that tickets in all areas of the stadium will be available at £10 for adults and £5 for concessions.
In previous seasons Rovers banded their fixtures into price categories for matchday tickets, depending on the opposition.
But the club have now unveiled plans to vary prices throughout the current campaign based on a number of different factors.
The ‘dynamic pricing policy’ will see prices adjusted depending on the day of the week the match is played on, the ‘attractiveness’ of the opposition, how crucial the match is in terms of league position, whether the game is live on television and even the weather forecast.
Simon Williams, head of commercial and marketing, said: “We are constantly trying to find ways to make watching football at Ewood Park as attractive and appealing as possible.
“The move to introduce ‘dynamic pricing’ comes after discussions with supporters.
"Feedback to our research has provided us with a clear understanding of the many factors which determine whether someone attends or not.
“Our objective is to get as many people here as possible as we strive to continue our magnificent home form and we believe ‘dynamic pricing’ will help to achieve that.
“It is a real innovation in top class football and we hope people are as excited as us at the concept and the possibilities.
“We cannot control the weather, but we can take into account some of the other factors involved and this will affect our pricing of each particular game.”
“The Fulham fixture is not on television and it carries a 3pm kick-off time on a Saturday.
“Fulham do not travel in huge numbers.
"Historically, it does not produce one of our bigger attendances and we felt it was a perfect chance to launch dynamic pricing.
“It is a great all-round offer for everyone.
"We hope we can generate a bigger-than-average crowd for this fixture which will, in turn, create a great atmosphere for what should be a cracking game.”
Comments(32)
kevin e
says...
12:43am Fri 3 Sep 10
superclaret
says...
2:50am Fri 3 Sep 10
Millsy LV 4 26
says...
4:18am Fri 3 Sep 10
superclaret wrote:It is still 'Prem' football. Bye bye.
'dynamic pricing' = flogging tickets on the cheap due to lack of demand to watch the blackburn utter depressing brand of football
baz58
says...
7:27am Fri 3 Sep 10
superclaret wrote:Rovers have played Everton, Birmingham & Arsenal so far, Who have you played in the lower league? As Millsy said at least we are still in the prem, you lot couldnt hack it.
'dynamic pricing' = flogging tickets on the cheap due to lack of demand to watch the blackburn utter depressing brand of football
The ball is round so pass it!
says...
7:43am Fri 3 Sep 10
Celtic Rover wrote:Celtic - you have hit the nail on the head with the waiting lists. Is it the quality of football then as the price innitiatives are superb?
Just got one question to ask Simon Williams.What happened to those supporters who were supposedly on "Waiting lists" last season for the Blackburn End lower and Riverside stands?.Considering that ST sales haven't increase this season, on the contrary they have considerably decreased may i suggest that somebody was telling porkies in last seasons news letter.Premiership club with Championship support.
spyderleg
says...
7:52am Fri 3 Sep 10
superclaret wrote:We hav'nt had to give tickets away though, like your losers did last season....even then you did'nt sell out once.....our depressing brand of football obviously worked, especially against no hopers like the muppets you watch(or don,t watch)!
'dynamic pricing' = flogging tickets on the cheap due to lack of demand to watch the blackburn utter depressing brand of football
ChrisAcc
says...
9:20am Fri 3 Sep 10
notchuffed
says...
10:01am Fri 3 Sep 10
YarkshahRover
says...
10:35am Fri 3 Sep 10
tinybrfc
says...
11:11am Fri 3 Sep 10
The ball is round so pass it! wrote:I'm pretty sure MR Shearer was on the end of a lot of long balls during his time at Ewood, don't believe me? well watch the highlights of the championship season
Celtic Rover wrote: Just got one question to ask Simon Williams.What happened to those supporters who were supposedly on "Waiting lists" last season for the Blackburn End lower and Riverside stands?.Considering that ST sales haven't increase this season, on the contrary they have considerably decreased may i suggest that somebody was telling porkies in last seasons news letter.Premiership club with Championship support.Celtic - you have hit the nail on the head with the waiting lists. Is it the quality of football then as the price innitiatives are superb? . A few years back I think of the thrill and anticipation of going down to Ewood to watch a front 6 of Tugay, Dunny, Duff, Gillespie, and Matt Jansen playing off Andy Cole or Bent. It was great stuff even if we did not always win we played with real flair and I couldn't wait for games. The football in the Worthington Cup final was special and what a great final for purists. . Now Big Sam football is effective but its like Creasoting the fence as Mr Shearer would say even if we win! . If we do get £100m to invest in the team can we leave it to Big Sam - I am thinking maybe not if Mr Ali Syed etc want to increase gates and entertain.
Iii1111
says...
11:36am Fri 3 Sep 10
kevin e wrote:Kevin thinks it “a great idea” Kevin doesn’t folk out £369 a season for a ticket..he just likes the idea of seeing more fans whilst he’s watching the game on Tv/internet
This sounds like a great idea if the Club has got its sums right. . I hope it gets the publicity it deserves and lots of people take advantage of the keen prices and flock to Ewood to see Rovers first-hand for just a tenner.
Tetley Drinker
says...
12:15pm Fri 3 Sep 10
rovers_1995
says...
12:40pm Fri 3 Sep 10
RoverMad
says...
1:19pm Fri 3 Sep 10
HighburyB&W
says...
1:29pm Fri 3 Sep 10
rovers_1995 wrote:Completely agree rovers_1995. Before someone responds given my name, I obviously don't have a season ticket and probably go to 5 or 6 games a season. However, Iii1111 if you don't think your season ticket is good value, don't buy one. Wouldn't you rather sit and watch a game with 25,000 watching rather than 15,000 'loyal' fans? The point behind the initiative is so that people who wouldn't normally go to the game decide to go because its £10 - they might enjoy it and buy a season ticket next year or they might not, but at least they go!
Li1111...if said supporter had sat in the jack walker for the previous two games and this one, he would have paid more around 85 pounds, which pro rata is approx TWICE as much as your paying! As a long term season ticket holder I'm delighted with these incentives as I much prefer to see a full ground where football is affordable for fans, keep up the good work Rovers!!
Iii1111
says...
1:41pm Fri 3 Sep 10
rovers_1995 wrote:The said supporter hasn’t sat in the Jack walker stand or any other stand for that matter hence this ‘incentive’ If before I had bought my season ticket I had been given a breakdown of the cost of every individual game but, I wasn’t, so I have to assume that my ST that cost me £369 equates to £19.42 (369/19) a game…so answer me …is it fair that I have paid upfront and its going to cost me £9.42 more than someone else who hasn’t!
Li1111...if said supporter had sat in the jack walker for the previous two games and this one, he would have paid more around 85 pounds, which pro rata is approx TWICE as much as your paying! As a long term season ticket holder I'm delighted with these incentives as I much prefer to see a full ground where football is affordable for fans, keep up the good work Rovers!!
midas
says...
1:45pm Fri 3 Sep 10
rovers_1995
says...
2:19pm Fri 3 Sep 10
Iii1111 wrote:If you just wanted to go to watch Rovers against the likes of Fulham and miss out on the bigger games i.e. Everton and Arsenal then you've obviously made a mistake in buying a season ticket.
rovers_1995 wrote:The said supporter hasn’t sat in the Jack walker stand or any other stand for that matter hence this ‘incentive’ If before I had bought my season ticket I had been given a breakdown of the cost of every individual game but, I wasn’t, so I have to assume that my ST that cost me £369 equates to £19.42 (369/19) a game…so answer me …is it fair that I have paid upfront and its going to cost me £9.42 more than someone else who hasn’t!
Li1111...if said supporter had sat in the jack walker for the previous two games and this one, he would have paid more around 85 pounds, which pro rata is approx TWICE as much as your paying! As a long term season ticket holder I'm delighted with these incentives as I much prefer to see a full ground where football is affordable for fans, keep up the good work Rovers!!
.
Like BRFC I’m not a charity -hope I’m going to be compensated ie free cup games!
The ball is round so pass it!
says...
3:48pm Fri 3 Sep 10
tinybrfc wrote:Yes from Ripley and Wicox on the wings after great build up play and ball retention.
The ball is round so pass it! wrote:I'm pretty sure MR Shearer was on the end of a lot of long balls during his time at Ewood, don't believe me? well watch the highlights of the championship season
Celtic Rover wrote: Just got one question to ask Simon Williams.What happened to those supporters who were supposedly on "Waiting lists" last season for the Blackburn End lower and Riverside stands?.Considering that ST sales haven't increase this season, on the contrary they have considerably decreased may i suggest that somebody was telling porkies in last seasons news letter.Premiership club with Championship support.Celtic - you have hit the nail on the head with the waiting lists. Is it the quality of football then as the price innitiatives are superb? . A few years back I think of the thrill and anticipation of going down to Ewood to watch a front 6 of Tugay, Dunny, Duff, Gillespie, and Matt Jansen playing off Andy Cole or Bent. It was great stuff even if we did not always win we played with real flair and I couldn't wait for games. The football in the Worthington Cup final was special and what a great final for purists. . Now Big Sam football is effective but its like Creasoting the fence as Mr Shearer would say even if we win! . If we do get £100m to invest in the team can we leave it to Big Sam - I am thinking maybe not if Mr Ali Syed etc want to increase gates and entertain.
Tetley Drinker
says...
3:57pm Fri 3 Sep 10
Iii1111
says...
4:18pm Fri 3 Sep 10
rovers_1995 wrote:No, I buy a ST so I can watch any game I wish even though I don’t go to every game because of my location. I’m proud to support BRFC but, not because its “a club cares about the fans“-think your being naïve if you believe that !!
Iii1111 wrote:If you just wanted to go to watch Rovers against the likes of Fulham and miss out on the bigger games i.e. Everton and Arsenal then you've obviously made a mistake in buying a season ticket. The season ticket will give you significantly cheaper prices overall so other than arguing for arguments sake, i don't understand your problem?? Instead you should be proud to support a club that cares about its fans....but if it really grates you so much you could always go and watch our friends down the road for £500 plus?rovers_1995 wrote: Li1111...if said supporter had sat in the jack walker for the previous two games and this one, he would have paid more around 85 pounds, which pro rata is approx TWICE as much as your paying! As a long term season ticket holder I'm delighted with these incentives as I much prefer to see a full ground where football is affordable for fans, keep up the good work Rovers!!The said supporter hasn’t sat in the Jack walker stand or any other stand for that matter hence this ‘incentive’ If before I had bought my season ticket I had been given a breakdown of the cost of every individual game but, I wasn’t, so I have to assume that my ST that cost me £369 equates to £19.42 (369/19) a game…so answer me …is it fair that I have paid upfront and its going to cost me £9.42 more than someone else who hasn’t! . Like BRFC I’m not a charity -hope I’m going to be compensated ie free cup games!
batfastard
says...
4:20pm Fri 3 Sep 10
Tetley Drinker
says...
4:47pm Fri 3 Sep 10
Celtic Rover
says...
7:09pm Fri 3 Sep 10
Iii1111 wrote:This Maughen/ Li 1111 character is just a sad and bitter old man Rovers 1995.Who is obviously not interested about looking at the bigger picture and what Blackburn Rovers are trying to create for future generations. He seems to be against the club trying to grow and find new investment.Ignore him and hopefully he will eventually go away.Be warned though, he always as to have the last word.
rovers_1995 wrote: Li1111...if said supporter had sat in the jack walker for the previous two games and this one, he would have paid more around 85 pounds, which pro rata is approx TWICE as much as your paying! As a long term season ticket holder I'm delighted with these incentives as I much prefer to see a full ground where football is affordable for fans, keep up the good work Rovers!!The said supporter hasn’t sat in the Jack walker stand or any other stand for that matter hence this ‘incentive’ If before I had bought my season ticket I had been given a breakdown of the cost of every individual game but, I wasn’t, so I have to assume that my ST that cost me £369 equates to £19.42 (369/19) a game…so answer me …is it fair that I have paid upfront and its going to cost me £9.42 more than someone else who hasn’t! . Like BRFC I’m not a charity -hope I’m going to be compensated ie free cup games!
rudeboy84
says...
4:13am Sat 4 Sep 10
Iii1111 wrote:Some of us "casual fans as you put it have jobs that we do that stops us getting to every match, I.e. I'm a chef and I work pretty much every saturday and shen I do get one off 10 for a decent game sounds good to me, and it sounds to me that your one of the fans that doesn't want a full stadium of fans, be it casual or hardcore to cheer the blue and White army on. Also I doubt every game will be as cheap as that man utd and chelsea will probly be £30+ just chill your bean and support your club for a change!!
kevin e wrote:Kevin thinks it “a great idea” Kevin doesn’t folk out £369 a season for a ticket..he just likes the idea of seeing more fans whilst he’s watching the game on Tv/internet
This sounds like a great idea if the Club has got its sums right. . I hope it gets the publicity it deserves and lots of people take advantage of the keen prices and flock to Ewood to see Rovers first-hand for just a tenner.
.
“…tickets in all areas of the stadium will be available at £10 for adults….”
.
My season ticket cost me £369 -that equates to £19.42 a game… the cheapest season ticket equates to £11 a game. Thank you for rewarding the true diehard fans who pay their dosh up front ..so at the Fulham game a ‘causal’ fan sat next to me who decides to turn up for a one -off game will have paid £10..£9.42 less than me! thank you again for repaying my loyalty .Mr Williams & Co.
Iii1111
says...
10:13am Sat 4 Sep 10
rudeboy84 wrote:I agree £10 a game sounds good to me, pity I wasn’t informed before paying out 369x2 pound notes then I could have had the choice!
Iii1111 wrote:Some of us "casual fans as you put it have jobs that we do that stops us getting to every match, I.e. I'm a chef and I work pretty much every saturday and shen I do get one off 10 for a decent game sounds good to me, and it sounds to me that your one of the fans that doesn't want a full stadium of fans, be it casual or hardcore to cheer the blue and White army on. Also I doubt every game will be as cheap as that man utd and chelsea will probly be £30+ just chill your bean and support your club for a change!! Arte et labore!!!kevin e wrote: This sounds like a great idea if the Club has got its sums right. . I hope it gets the publicity it deserves and lots of people take advantage of the keen prices and flock to Ewood to see Rovers first-hand for just a tenner.Kevin thinks it “a great idea” Kevin doesn’t folk out £369 a season for a ticket..he just likes the idea of seeing more fans whilst he’s watching the game on Tv/internet . “…tickets in all areas of the stadium will be available at £10 for adults….” . My season ticket cost me £369 -that equates to £19.42 a game… the cheapest season ticket equates to £11 a game. Thank you for rewarding the true diehard fans who pay their dosh up front ..so at the Fulham game a ‘causal’ fan sat next to me who decides to turn up for a one -off game will have paid £10..£9.42 less than me! thank you again for repaying my loyalty .Mr Williams & Co.
Rovers0411
says...
11:10am Sat 4 Sep 10
Iii1111 wrote:Using ther same logic your ticket for the games against Everton and Arsenal was over £19 cheaper than buying a match day ticket.
kevin e wrote:Kevin thinks it “a great idea” Kevin doesn’t folk out £369 a season for a ticket..he just likes the idea of seeing more fans whilst he’s watching the game on Tv/internet
This sounds like a great idea if the Club has got its sums right. . I hope it gets the publicity it deserves and lots of people take advantage of the keen prices and flock to Ewood to see Rovers first-hand for just a tenner.
.
“…tickets in all areas of the stadium will be available at £10 for adults….”
.
My season ticket cost me £369 -that equates to £19.42 a game… the cheapest season ticket equates to £11 a game. Thank you for rewarding the true diehard fans who pay their dosh up front ..so at the Fulham game a ‘causal’ fan sat next to me who decides to turn up for a one -off game will have paid £10..£9.42 less than me! thank you again for repaying my loyalty .Mr Williams & Co.
Rovers0411
says...
11:14am Sat 4 Sep 10
Iii1111 wrote:Using ther same logic your ticket for the games against Everton and Arsenal was over £19 cheaper than buying a match day ticket.
kevin e wrote:Kevin thinks it “a great idea” Kevin doesn’t folk out £369 a season for a ticket..he just likes the idea of seeing more fans whilst he’s watching the game on Tv/internet
This sounds like a great idea if the Club has got its sums right. . I hope it gets the publicity it deserves and lots of people take advantage of the keen prices and flock to Ewood to see Rovers first-hand for just a tenner.
.
“…tickets in all areas of the stadium will be available at £10 for adults….”
.
My season ticket cost me £369 -that equates to £19.42 a game… the cheapest season ticket equates to £11 a game. Thank you for rewarding the true diehard fans who pay their dosh up front ..so at the Fulham game a ‘causal’ fan sat next to me who decides to turn up for a one -off game will have paid £10..£9.42 less than me! thank you again for repaying my loyalty .Mr Williams & Co.
Iii1111
says...
12:05pm Sat 4 Sep 10
Tetley Drinker
says...
2:09pm Sat 4 Sep 10
Roverthere
says...
5:21am Mon 6 Sep 10
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Celtic Rover says...
11:01pm Thu 2 Sep 10