BLACKBURN Rovers boss Gary Bowyer has been told by Venky’s he does not have to sell his stars in a bid to lift the club’s transfer embargo.

Rovers will not be able to pay fees for new players next month after breaking Financial Fair Play rules that state Championship clubs could not post more than an £8m loss for last season.

The embargo will remain in place until the summer at least unless Rovers prove they are on course to make a deficit of less than £6m for this season.

One way of reducing the club’s losses would be to cash in its prized assets when the transfer window reopens on January 1.

But Rovers owners Venky’s, who blocked a bid worth more than £10m from Hull City for striker Jordan Rhodes in August, made it clear to Bowyer during a recent meeting that he is under no pressure to do that.

“I went to India just over two weeks ago to sit down and find exactly that out for myself and there was no mention of that,” said Bowyer, whose side host Charlton Athletic tomorrow.

“That is a positive but we all know that every player in the world has their price so I’m not kidding myself that we might not get an outstanding bid from somebody.

“But I’ve not been given information that we have to sell.”

Rovers are paying the price for a disastrous summer spending spree after they were relegated from the Premier League in May 2012.

The club posted a £36.5m loss for the 2012-13 campaign and is expected to record another major deficit when the accounts for last season are released imminently.

They will certainly show a loss more than £8m.

Bowyer, who has been in charge of Rovers since May 2013, said: “We knew the embargo was coming. It’s not rocket science when you look at our activity in the summer when we didn’t do a great deal in terms of permanent signings.

“The embargo is something that has been a result of what has gone on years ago and it is something we have worked very hard on. In the 18 months I’ve been in charge you only have to look at the outgoings that have happened.

“In that time we have managed to revamp the squad, bring a sensible wage structure in, and still try and be competitive in what is a very competitive league.

“I commented after we went to Brentford that they spent close to £1m in the summer on a striker and that shows how competitive this league is now.

“But we aren’t going to use the embargo as an excuse, we are going to come out fighting and carry on.”

Bowyer is in his 11th year at Rovers having previously overseen the club’s youth set-up.

And he added: “I think the embargo does bring a realisation into the task that lies ahead or has lay ahead for the last 18months to two years because people have chased it.

“They’ve chased the Premiership and as a result we’ve now got this embargo.

“So there has to be a sense of practicality. People have to be level-headed, people have to be sensible in their approach from now on in because the most important thing to me – and I can say this because I’ve been here 10 years – is that this club goes on for a long, long time.”