BLACKBURN Rovers manager Gary Bowyer was in a charitable mood today as he took on the ALS Ice Bucket Challenge.
Nominated by his brother-in-law, Bowyer had a bucket of ice cold water tipped over his head at Rovers' training ground.
Club captain Grant Hanley will not be sitting comfortably though as Bowyer nominated him to take the challenge next.
Remember you can donate by texting 'ICED55 £5' to 70070
The craze, which has spread quickly on social media, started in America where people have been donating to the ALS Association.
In the UK people have also been doing the challenge for the Motor Neurone Disease Association and Macmillan Cancer Support.
Participants film themselves taking part in the challenge, pledge to donate money to charity, and then nominate others to do the same.
Countless celebrities have taken part in the challenge, including David Beckham and Lady Gaga.