IT'S life in the fast lane for Neil Birchall.

Neil, who works for Renault dealer Bury Motors, has been promoted from sales manager to general manager of the Rochdale Road dealership.

The 36-year-old joined the company six years ago as a salesman. In his new capacity, he takes over the responsibility for the running of the dealership and the 30-plus employees.

Bury Motors' managing director Nigel Badley said: "Neil has been a great asset to the company and I'm delighted to hand him a greater responsibility in the overall operation of the dealership.

"This is an important year for all Renault dealers with the introduction of several new products and Neil's experience will be invaluable to both Bury Motors and our customers."

Neil, who is married and has been working in the motor trade for 15 years, said: "This is a very exciting time for both Renault and Bury Motors. I am delighted and excited about the challenges ahead."