EWOOD chief executive John Williams today promised the necessary funds will be made available to help Rovers become a competitive force in the Premiership next season.

Williams will sit down with Rovers boss Graeme Souness over the next two weeks to discuss the plans for next season.

And he will then present a business plan to shareholders in a bid to arm Souness with the necessary financial muscle to build on Rovers' promotion success.

"There will be funds made available -- there's no question about that," said Williams.

"I'm drawing up a business plan at the minute and that's then got to be agreed and ratified by the shareholders.

"We're now able to involve Graeme in that process much more thoroughly.

"So we'll sit down with him and thoroughly debate what he wants, what he's after and what he needs to strengthen the squad.

"That will then enable me to modify the plan and we'll then be able to present it in a more comprehensive manner to the shareholders.

"Let's be real, though. We can't expect Graeme to sit down in the next two weeks and say 'I've thought it all through and these are the players I want' -- life's just not like that.

"You have to allow for and accommodate for the fluid nature of football.

"But, together, we put forward a plan for the campaign just gone.

"There were some changes along the way, as in we went in relatively late for Marcus Bent and Brad Friedel only joined us a third of the way through the season.

"But, in the main, it was a planned, strategic approach and, full credit to Graeme, it's come off.

"So, if we can approach our first year in the Premier League with the same degree of planning and thoroughness then I think we'll be fine -- both on the field and in coping with the financial implications of that."

Rovers' return to the top flight has already opened the door to a possible £60 million jackpot.

The Premiership's new TV deal is set to kick in next season, with each club set to net £20 million a year over the next three seasons.

And, when you throw in increased attendances and the spin-offs from merchandising, Rovers' promotion to the top-flight could ultimately generate an extra £30 million a season.

"If we can maintain our Premiership status over the next three years then TV money alone is worth £20 million a year to us," said Williams.

"We have a relatively modest turnover compared to the Manchester United's and Newcastle's of this world who regularly get 50,000 through the turnstiles.

"So what this will mean is we'll be able to run a competitive side which can do us justice and do the town proud on the field while at the very least breaking even.

"We have a distinct advantage over most other clubs, though, in that we are not here to make profits.

"Mr Walker never wanted us to make a profit and his shareholders who represent his interests don't want that either.

"What the medium term aim of the club is is to be self-sustaining.

"So it's not about making profits but we want to be able to wipe our face.

"And the television money means we'll be able to have good players here on appropriate wages and be able to achieve that by breaking even."