A MAN from Tockholes who went on to spearhead the international marketing of Cadbury's has written a book about the chocolate giant's history.
John Bradley, 50, former pupil at St Edwards Primary School, Darwen, joined Cadbury UK Marketing Department in 1979 as the company approached its lowest ebb.
His roles included managing Cadbury's substantial Easter and Christmas portfolios, and he was general manager of the Cadbury World theme attraction.
After a move to Cadbury Canada to become senior vice-president, marketing, he ended a 24-year career with the confectioners by building a new career as a consultant and writer in Toronto.
His book, released last month, is called 'Cadbury's Purple Reign: The Story Behind Chocolate's Best-Loved Brand'.
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