A CAMPAIGN to help improve the health of residents in East Lancashire has been given a supportive boost by Prince Charles.

East Lancashire Primary Care Trust Chair Kathy Reade highlighted the trust's campaign to slash health inequalities in Burnley, Hyndburn, Rossendale, the Ribble Valley and Pendle when she met the Prince during his visit to Burnley last week.

She said: "It hit home when I told him that poor health in parts of the town meant that some residents were likely to die seven to 10 years earlier than people in other parts of the country.

"We will be keeping him informed and, more to the point, we will be concentrating on achieving tangible results in reducing health inequalities locally."