STAFF at a Bolton supermarket are calling on the community to support their fundraising efforts for the 20th anniversary of a charity campaign.

Colleagues from Asda’s Bolton stores dressed from head to toe in pink as part of the Tickled Pink baton relay walk, in aid of Breast Cancer Care and Breast Cancer Now.

Each Asda store across Manchester completed one walk before passing the baton on to the next, covering more than 100 miles over four days.

Staff at the Farnworth, Burnden Park, Bolton, and Horwich stores completed the final legs of the relay, which ended at Rivington Pike on Wednesday afternoon.

Christine Baldwin, community champion at Asda Bolton, said: “Team Bolton walked six miles from the Astley Bridge store to the Horwich store on a beautiful sunny day.

“Colleagues from the Burnden Park store joined team Bolton having previously walked with colleagues from Asda Farnworth. Thank you to everyone who took part with this great fundraising event.”

Asda Harpurhey general store manager, Andy Rae, came up with the idea as something special to mark the breast cancer charity campaign’s 20th anniversary and was inspired by watching the Olympics.

He said: “We wanted to do something a bit different alongside all the fantastic activities taking place in each store and something that brought us together as a region. We came up with the idea during the Olympics and we thought it would be a good way to involve each of the 28 stores. I initially thought it would be something you could do in a day, but when we planned out the route it turned out to be 113 miles, so we split the relay over four days, with colleagues from one store picking up the baton and walking to the next store and so.

“It’s been an amazing experience, with lots of people beeping their horns, waving at us and asking how they could make a donation. The most enjoyable thing is seeing everyone come together and the excitement on the faces of everyone taking part,”

“All the colleagues who took part were fantastic, with many of them doing it in their own time or swapping shifts to do it. We were all representing Asda - it made me feel incredibly proud.”

Asda’s Tickled Pink campaign, which was launched in 1996, has raised more than £48m to support the two breast cancer charities. In its 20th anniversary year, the initiative aims to surpass the £50m mark.

, with funds helping the to achieve improved care, support and information for anyone affected by the disease as well as progress towards earlier diagnosis, improved treatments and a greater chance of survival for those diagnosed with breast cancer.

Donations can either be made online or in-store and Asda customers can also purchase limited edition Tickled Pink products, which will be available throughout October.