A TELEVISION campaign aimed at attracting more funding to the North West Air Ambulance was created in Darwen.

White Noise, based at India Mill Business Centre, produced the commercial which has been appearing on screens since April.

And air ambulance chief Lynda Brislin said the advert was having a major impact attracting interest and more funding to the charity, which has to raise nearly £2m every year.

She said: "The results of the advert have been very encouraging. It has delivered the high impact that we were looking for."

The advert depicts an emergency evacuation from a road crash and shows how the teams provide vital support.

White Noise has produced commercials from India Mill for five years and previously worked for Car Craft, Bargain Booze and Oswaldtwistle Mills.