Blackburn Rovers told to get ‘comic gold’ kit launch video back online

Blackburn Rovers’ kit launch video featuring well-known fan Alan ‘Birdy’ Birkbeck

Blackburn Rovers’ kit launch video featuring well-known fan Alan ‘Birdy’ Birkbeck

First published in News
Last updated
This Is Lancashire: Photograph of the Author by , Local government reporter

BLACKBURN design guru Wayne Hemingway has urged Rovers to ignore media mockery and put its kit promotion video back online.

The short film, featuring Ewood Park ‘super-fan’ Alan ‘Birdy’ Birkbeck, has been branded ‘bizarre’, ‘cringewor-thy’ and ‘embarrassing’ by critics.

MORE TOP STORIES:

It shows ‘Birdy’ getting ready for a date but then deciding to get a Rovers shirt instead.

Mr Hemingway described it as ‘joyous, intelligent and a stroke of marketing genius’.

The video was taken off YouTube by the club after the planned 24 ho-urs online, gaining 190,000 hits.

Now the designer wants it back on the web.

Mr Hemingway said: “This week I felt prou-der to be a Rover than I have for a while.

Blackburn Rovers produced a film brimming with wonderful self-deprecating North-East Lancashire hum-our .

“It’s intelligent, produced thriftily and celebrates ‘local’ and a local lifelong Rovers fan.

“The #BIRDYSDATE video is joyous, intelligent and a stroke of marketing genius.

“I'm proud that Rovers adopted this lighthearted app-roach rather than the elitist corporate attitude churn-ed out by most high-profile football clubs. The film went viral and 190,000 people viewed the video in less than 48 hours.

“Some people don’t get subtle humour but it’s wor-rying so many viewed the film as serious rather than the comic gold it is.

“Anyone who views it as something else is daft. I can’t believe the comments condemning it as an embarr-assment.

“Then my beloved Rovers caved in and took the video down. Its brief foray into the modern world lasted less than 48 hours. Put the video back up!”

Blackburn Rovers’ commun-ications director Alan Myers said: “It was very pleasing to hear Wayne’s comments.

“We always knew the subt-lety of the video wouldn’t be picked up immediately by all.

“We wanted to steer away from the stereotypical ‘model flaunting’ approach and bring football and our club back to the fans.

“We wanted to, in a light-hearted way, remind people football will always be about supporters.

“We always planned to run the film for no longer than 24 hours.”

Comments (37)

Please log in to enable comment sorting

9:46am Thu 17 Jul 14

hasslem hasslem says...

Agree with Wayne Hemmingway - loved the ad, not so keen on the kit.

Inspired move getting Birdy involved - any Rovers fan of any heritage knows and respects Birdy as (probably) Rovers #1 fan - so, you can understand why this gets lost on those outside a 5 mile radius of BB1. Even the end frame when he sticks his rovers flat-hat on is classic Birdy and classic rovers.

As for those who say it is a PR and Marketing disaster - they obviously don't know anything about either.

I suppose Burnley fans would end up having Pot Porter or Alastair Campbell on an equivalent Dingle vid - now both those would be embarrassing.
Agree with Wayne Hemmingway - loved the ad, not so keen on the kit. Inspired move getting Birdy involved - any Rovers fan of any heritage knows and respects Birdy as (probably) Rovers #1 fan - so, you can understand why this gets lost on those outside a 5 mile radius of BB1. Even the end frame when he sticks his rovers flat-hat on is classic Birdy and classic rovers. As for those who say it is a PR and Marketing disaster - they obviously don't know anything about either. I suppose Burnley fans would end up having Pot Porter or Alastair Campbell on an equivalent Dingle vid - now both those would be embarrassing. hasslem hasslem
  • Score: 49

10:00am Thu 17 Jul 14

claret777 says...

It's been taken offline...the club are embarrassed....it's not a stroke of genius....the comments I've read on social media are all laughing at the club...not the video....I would quit now and realise the embarrassment it has caused....hence the club have taken it down.
It's been taken offline...the club are embarrassed....it's not a stroke of genius....the comments I've read on social media are all laughing at the club...not the video....I would quit now and realise the embarrassment it has caused....hence the club have taken it down. claret777
  • Score: -42

10:40am Thu 17 Jul 14

jim 2012 says...

claret777 wrote:
It's been taken offline...the club are embarrassed....it's not a stroke of genius....the comments I've read on social media are all laughing at the club...not the video....I would quit now and realise the embarrassment it has caused....hence the club have taken it down.
what do you know about marketing your a dingle
do you dingles ever read the article before engaging brain
here's a clue
“We always planned to run the film for no longer than 24 hours.”
The film went viral and 190,000 people viewed the video in less than 48 hours.
now i don't know but i think i would call that a success

.
[quote][p][bold]claret777[/bold] wrote: It's been taken offline...the club are embarrassed....it's not a stroke of genius....the comments I've read on social media are all laughing at the club...not the video....I would quit now and realise the embarrassment it has caused....hence the club have taken it down.[/p][/quote]what do you know about marketing your a dingle do you dingles ever read the article before engaging brain here's a clue “We always planned to run the film for no longer than 24 hours.” The film went viral and 190,000 people viewed the video in less than 48 hours. now i don't know but i think i would call that a success . jim 2012
  • Score: 13

10:53am Thu 17 Jul 14

Blackburn_End says...

claret777 wrote:
It's been taken offline...the club are embarrassed....it's not a stroke of genius....the comments I've read on social media are all laughing at the club...not the video....I would quit now and realise the embarrassment it has caused....hence the club have taken it down.
What a clown you are! Why not read an article before commenting and then you may not seem like such a plank.
[quote][p][bold]claret777[/bold] wrote: It's been taken offline...the club are embarrassed....it's not a stroke of genius....the comments I've read on social media are all laughing at the club...not the video....I would quit now and realise the embarrassment it has caused....hence the club have taken it down.[/p][/quote]What a clown you are! Why not read an article before commenting and then you may not seem like such a plank. Blackburn_End
  • Score: 18

11:21am Thu 17 Jul 14

Bazzer says...

Can I suggest to all the poncey critics that they do a Welsh Rover and pretend their original comment was an example of trolling?
Can I suggest to all the poncey critics that they do a Welsh Rover and pretend their original comment was an example of trolling? Bazzer
  • Score: 3

11:53am Thu 17 Jul 14

studentrover1995 says...

I know that it wasn't supposed to be serious and was just for comedy. But, given the amount of things that have resulted in us being a laughing stock since the Venky's came in, including another video which caused us huge embarrassment as the squad dug into some chicken, was this video really going to improve our public image?
I know that it wasn't supposed to be serious and was just for comedy. But, given the amount of things that have resulted in us being a laughing stock since the Venky's came in, including another video which caused us huge embarrassment as the squad dug into some chicken, was this video really going to improve our public image? studentrover1995
  • Score: 5

12:21pm Thu 17 Jul 14

woolywords says...

Years ago, Carlisle was the butt of many a joke including Carlisle NIL instead of United on MOTD. And yet, when someone in a fanzine made allegations regarding Cumbrians and sheep, instead of taking offence, they went nuts over the idea of turning the joke around.
Proud Cumbrians (and a lot of Londoners too) bought up entire stocks of inflatable sheep and took them to Wemburlee for the cup final. No, not that one, the Leyland Daft Trophy, Johnstones Pint Cup or whatever it's called. We didn't care; we were going to Wemburlee!
So there was the Barmy Army, wandering down Olympic Way, with a sheep underarm; singing their lungs out. Incidently, Carlisle Police had been on the railway station, with black electrical tape, to cover up the offensive parts. Who says coppers don't have a sense of humour?
So when you read of BRFC taking down an hugely popular video, you have to wonder if the idiots have taken over the asylum; as it's far better to laugh at yourself, than have someone laughing at you. And let's face it, in the past few years, there has been little cheer at Ewood.
The only solution to this problem is, for fans to make their own videos and put them up. Go on, you know you want to....
Years ago, Carlisle was the butt of many a joke including Carlisle NIL instead of United on MOTD. And yet, when someone in a fanzine made allegations regarding Cumbrians and sheep, instead of taking offence, they went nuts over the idea of turning the joke around. Proud Cumbrians (and a lot of Londoners too) bought up entire stocks of inflatable sheep and took them to Wemburlee for the cup final. No, not that one, the Leyland Daft Trophy, Johnstones Pint Cup or whatever it's called. We didn't care; we were going to Wemburlee! So there was the Barmy Army, wandering down Olympic Way, with a sheep underarm; singing their lungs out. Incidently, Carlisle Police had been on the railway station, with black electrical tape, to cover up the offensive parts. Who says coppers don't have a sense of humour? So when you read of BRFC taking down an hugely popular video, you have to wonder if the idiots have taken over the asylum; as it's far better to laugh at yourself, than have someone laughing at you. And let's face it, in the past few years, there has been little cheer at Ewood. The only solution to this problem is, for fans to make their own videos and put them up. Go on, you know you want to.... woolywords
  • Score: 22

12:21pm Thu 17 Jul 14

BassMonroe says...

studentrover1995 wrote:
I know that it wasn't supposed to be serious and was just for comedy. But, given the amount of things that have resulted in us being a laughing stock since the Venky's came in, including another video which caused us huge embarrassment as the squad dug into some chicken, was this video really going to improve our public image?
Venky's didn't make the video, the staff at blackburn probably did.

if anything its just a bit of fun, all the papers where talking about it so its a marketing success :-)
[quote][p][bold]studentrover1995[/bold] wrote: I know that it wasn't supposed to be serious and was just for comedy. But, given the amount of things that have resulted in us being a laughing stock since the Venky's came in, including another video which caused us huge embarrassment as the squad dug into some chicken, was this video really going to improve our public image?[/p][/quote]Venky's didn't make the video, the staff at blackburn probably did. if anything its just a bit of fun, all the papers where talking about it so its a marketing success :-) BassMonroe
  • Score: 23

12:48pm Thu 17 Jul 14

olister2k says...

who remembers the Acci Stanley 'int milk brilliant' advert? Most of us over 40 I suspect. Just goes to show what good, cheap marketing can do. Even now, days later, still being discussed. Far from being embarrassed, I'm with Hemmingway - its something to be proud of and (not sure how exactly) I feel closer to the club than ever. Will I buy the shirt - erm no, its rank, but there are plenty of other items to buy with a Rovers badge on. RTID
who remembers the Acci Stanley 'int milk brilliant' advert? Most of us over 40 I suspect. Just goes to show what good, cheap marketing can do. Even now, days later, still being discussed. Far from being embarrassed, I'm with Hemmingway - its something to be proud of and (not sure how exactly) I feel closer to the club than ever. Will I buy the shirt - erm no, its rank, but there are plenty of other items to buy with a Rovers badge on. RTID olister2k
  • Score: 11

12:56pm Thu 17 Jul 14

studentrover1995 says...

BassMonroe wrote:
studentrover1995 wrote:
I know that it wasn't supposed to be serious and was just for comedy. But, given the amount of things that have resulted in us being a laughing stock since the Venky's came in, including another video which caused us huge embarrassment as the squad dug into some chicken, was this video really going to improve our public image?
Venky's didn't make the video, the staff at blackburn probably did.

if anything its just a bit of fun, all the papers where talking about it so its a marketing success :-)
I know venky's didn't make the video,what I was saying that since the venky's came in, we haven't exactly had the best public image. All I'm saying is that I don't think #birdysdate is going to improve what people think of us because, to anyone who doesn't know who birdy is, this is just a cringey video of some random guy. I know it is supposed to be a bit of fun, and I can see that, but clearly the media hasn't. And, given how much we have been over the last few years, I for one am just tired of seeing the media laughing at our club.
[quote][p][bold]BassMonroe[/bold] wrote: [quote][p][bold]studentrover1995[/bold] wrote: I know that it wasn't supposed to be serious and was just for comedy. But, given the amount of things that have resulted in us being a laughing stock since the Venky's came in, including another video which caused us huge embarrassment as the squad dug into some chicken, was this video really going to improve our public image?[/p][/quote]Venky's didn't make the video, the staff at blackburn probably did. if anything its just a bit of fun, all the papers where talking about it so its a marketing success :-)[/p][/quote]I know venky's didn't make the video,what I was saying that since the venky's came in, we haven't exactly had the best public image. All I'm saying is that I don't think #birdysdate is going to improve what people think of us because, to anyone who doesn't know who birdy is, this is just a cringey video of some random guy. I know it is supposed to be a bit of fun, and I can see that, but clearly the media hasn't. And, given how much we have been over the last few years, I for one am just tired of seeing the media laughing at our club. studentrover1995
  • Score: 1

1:05pm Thu 17 Jul 14

noddy57 says...

If this is the best we can come up with with its modern take on showing the supporter is the mainstay of a football club then l just don,t get it. We all know every club has its die hard fans but when l first viewed the clip l found it insulting and cheap. And l still do.
If this is the best we can come up with with its modern take on showing the supporter is the mainstay of a football club then l just don,t get it. We all know every club has its die hard fans but when l first viewed the clip l found it insulting and cheap. And l still do. noddy57
  • Score: 1

1:12pm Thu 17 Jul 14

Chuck Norris' Roundhouse says...

Look, despite what that fashion no-mark Hemmingway says, this was meant to be serious and it ended up looking like a creepy fat old pensioner was about to sweat over some 20 something blonde, whilst they both wore their Blackburn kits.

It was tragic.
Look, despite what that fashion no-mark Hemmingway says, this was meant to be serious and it ended up looking like a creepy fat old pensioner was about to sweat over some 20 something blonde, whilst they both wore their Blackburn kits. It was tragic. Chuck Norris' Roundhouse
  • Score: -3

1:40pm Thu 17 Jul 14

richard says...

All publicity is good publicity. First rule of advertising.
All publicity is good publicity. First rule of advertising. richard
  • Score: 8

1:55pm Thu 17 Jul 14

MikeBFC says...

"Mr Hemingway described it as ‘joyous, intelligent and a stroke of marketing genius’......... The video was taken off YouTube by the club after the planned 24 hours online, gaining 190,000 hits. "

I cant decide what more hilarious, those quotes or the video it self lol.
"Mr Hemingway described it as ‘joyous, intelligent and a stroke of marketing genius’......... The video was taken off YouTube by the club after the planned 24 hours online, gaining 190,000 hits. " I cant decide what more hilarious, those quotes or the video it self lol. MikeBFC
  • Score: -4

1:55pm Thu 17 Jul 14

Scamp Kingsley says...

Chuck Norris' Roundhouse wrote:
Look, despite what that fashion no-mark Hemmingway says, this was meant to be serious and it ended up looking like a creepy fat old pensioner was about to sweat over some 20 something blonde, whilst they both wore their Blackburn kits.

It was tragic.
Plus Mr Chuck if you believe everything the wovers apologists say about this video marketing masterpiece why drop it after 24 hours?

Mass ridicule worldwide for a club that is synonymous with incompetance maybe!
[quote][p][bold]Chuck Norris' Roundhouse[/bold] wrote: Look, despite what that fashion no-mark Hemmingway says, this was meant to be serious and it ended up looking like a creepy fat old pensioner was about to sweat over some 20 something blonde, whilst they both wore their Blackburn kits. It was tragic.[/p][/quote]Plus Mr Chuck if you believe everything the wovers apologists say about this video marketing masterpiece why drop it after 24 hours? Mass ridicule worldwide for a club that is synonymous with incompetance maybe! Scamp Kingsley
  • Score: -6

2:07pm Thu 17 Jul 14

Scamp Kingsley says...

richard wrote:
All publicity is good publicity. First rule of advertising.
I think you'll find it all depends on the quality of the product you are trying to plug.
If the brand is tainted already then bad publicity just feeds that negative image.
brfc 'the brand' was seen by alot of people this week, but not in a good way.
[quote][p][bold]richard[/bold] wrote: All publicity is good publicity. First rule of advertising.[/p][/quote]I think you'll find it all depends on the quality of the product you are trying to plug. If the brand is tainted already then bad publicity just feeds that negative image. brfc 'the brand' was seen by alot of people this week, but not in a good way. Scamp Kingsley
  • Score: -5

2:13pm Thu 17 Jul 14

richard says...

Nah, it doesn't matter whether it's positive or negative feedback, the point is that the phrase "Blackburn Rovers" is implanted in people's heads. It's the same principle as Pele and Viagra, an absurd advert but Viagra instantly became synonymous with Pele and memorable as "oh that Viagra advert".
Nah, it doesn't matter whether it's positive or negative feedback, the point is that the phrase "Blackburn Rovers" is implanted in people's heads. It's the same principle as Pele and Viagra, an absurd advert but Viagra instantly became synonymous with Pele and memorable as "oh that Viagra advert". richard
  • Score: 3

2:16pm Thu 17 Jul 14

burnleyglentoran says...

Mr hemmingway proving that, with this embarrassment of a video, you cant polish a turd!!

Never had there been such a fuss made over the launch of a new race horse jockey's shirt!!

BURNLEY - BEATING INDIA IN THE TEST MATCH AND AT BOL-EWOOD IN MARCH
Mr hemmingway proving that, with this embarrassment of a video, you cant polish a turd!! Never had there been such a fuss made over the launch of a new race horse jockey's shirt!! BURNLEY - BEATING INDIA IN THE TEST MATCH AND AT BOL-EWOOD IN MARCH burnleyglentoran
  • Score: -9

2:47pm Thu 17 Jul 14

more bans than ray - brfc lxxv says...

I don't like the sponsor but the shirts growing on me....

Dingles make me laugh. Had something similar been done by their club it'd have been the best marketing ploy the world had ever seen. The Venkys chicken add was admittedly an absolute embarrassment but this one is all abit tongue in cheek....

In a few weeks this will all be forgotten about and we can concentrate on what really matters....
I don't like the sponsor but the shirts growing on me.... Dingles make me laugh. Had something similar been done by their club it'd have been the best marketing ploy the world had ever seen. The Venkys chicken add was admittedly an absolute embarrassment but this one is all abit tongue in cheek.... In a few weeks this will all be forgotten about and we can concentrate on what really matters.... more bans than ray - brfc lxxv
  • Score: 4

3:36pm Thu 17 Jul 14

Damo 666 says...

Chuck Norris' Roundhouse wrote:
Look, despite what that fashion no-mark Hemmingway says, this was meant to be serious and it ended up looking like a creepy fat old pensioner was about to sweat over some 20 something blonde, whilst they both wore their Blackburn kits.

It was tragic.
Get a job.
[quote][p][bold]Chuck Norris' Roundhouse[/bold] wrote: Look, despite what that fashion no-mark Hemmingway says, this was meant to be serious and it ended up looking like a creepy fat old pensioner was about to sweat over some 20 something blonde, whilst they both wore their Blackburn kits. It was tragic.[/p][/quote]Get a job. Damo 666
  • Score: 1

4:09pm Thu 17 Jul 14

owd nick says...

Cracking article that I totally agree with.

Whoever the sponsor is is irrelevant, but if fans from both sides of the divide want to make it relevant what about Burnley's sponsor?

A gambling website.

Now that doesn't mean that all Burnley fans will become gambling addicts overnight, far from it, but it will encourage some people who see the shirt to look at the website, fancy a go and get hooked, and gambling is just as dangerous an addiction as any other.

The video was tongue in cheek, yes the first time I saw it I thought it was a urine extraction, then I watched it later and had a good laugh, but I like the shirt and I don't need to use Zebra Claims, so it won't bother me at all when I put it on.

Lighten up guys, it isn't life and death, nor is it the end of the world, it's just a football shirt, or are you really bothered about what a handful of Burnley fans think?
Cracking article that I totally agree with. Whoever the sponsor is is irrelevant, but if fans from both sides of the divide want to make it relevant what about Burnley's sponsor? A gambling website. Now that doesn't mean that all Burnley fans will become gambling addicts overnight, far from it, but it will encourage some people who see the shirt to look at the website, fancy a go and get hooked, and gambling is just as dangerous an addiction as any other. The video was tongue in cheek, yes the first time I saw it I thought it was a urine extraction, then I watched it later and had a good laugh, but I like the shirt and I don't need to use Zebra Claims, so it won't bother me at all when I put it on. Lighten up guys, it isn't life and death, nor is it the end of the world, it's just a football shirt, or are you really bothered about what a handful of Burnley fans think? owd nick
  • Score: 7

4:37pm Thu 17 Jul 14

Super CIaret says...

Absolute PR disaster..
Absolute PR disaster.. Super CIaret
  • Score: -4

5:02pm Thu 17 Jul 14

SilverSimples says...

hasslem hasslem wrote:
Agree with Wayne Hemmingway - loved the ad, not so keen on the kit.

Inspired move getting Birdy involved - any Rovers fan of any heritage knows and respects Birdy as (probably) Rovers #1 fan - so, you can understand why this gets lost on those outside a 5 mile radius of BB1. Even the end frame when he sticks his rovers flat-hat on is classic Birdy and classic rovers.

As for those who say it is a PR and Marketing disaster - they obviously don't know anything about either.

I suppose Burnley fans would end up having Pot Porter or Alastair Campbell on an equivalent Dingle vid - now both those would be embarrassing.
Pray tell how this is anything BUT a disaster in terms of PR and/or marketing. I am interested to hear your words of "wisdom".
The advert has been universally mocked by all those outside of BB1 - it is not going to entice any non-Rovers fans to become fans and/or purchase the shirt......so how is it anything but an unmitigated disaster!?
[quote][p][bold]hasslem hasslem[/bold] wrote: Agree with Wayne Hemmingway - loved the ad, not so keen on the kit. Inspired move getting Birdy involved - any Rovers fan of any heritage knows and respects Birdy as (probably) Rovers #1 fan - so, you can understand why this gets lost on those outside a 5 mile radius of BB1. Even the end frame when he sticks his rovers flat-hat on is classic Birdy and classic rovers. As for those who say it is a PR and Marketing disaster - they obviously don't know anything about either. I suppose Burnley fans would end up having Pot Porter or Alastair Campbell on an equivalent Dingle vid - now both those would be embarrassing.[/p][/quote]Pray tell how this is anything BUT a disaster in terms of PR and/or marketing. I am interested to hear your words of "wisdom". The advert has been universally mocked by all those outside of BB1 - it is not going to entice any non-Rovers fans to become fans and/or purchase the shirt......so how is it anything but an unmitigated disaster!? SilverSimples
  • Score: 2

7:01pm Thu 17 Jul 14

BelTower says...

I thought I'd have a look and see what all the fuss is about. Well I have to say I thought it was good fun. The guy is obviously enjoying himself and his certainly going for it tongue in cheek. I understand some will want to take the pi$$. But I'm a claret and I take my hat off to you birdy.....well done fella.
I thought I'd have a look and see what all the fuss is about. Well I have to say I thought it was good fun. The guy is obviously enjoying himself and his certainly going for it tongue in cheek. I understand some will want to take the pi$$. But I'm a claret and I take my hat off to you birdy.....well done fella. BelTower
  • Score: 12

7:09pm Thu 17 Jul 14

kitchener2 says...

Nice to see all the dingle comments....when's your vid coming out? no doubt there'll be one. You muppets are always light years behind the Rovers, remember the aeroplane lark? It took quite a few years for that to vegetate in your simple minds, didn't it? On the subject of the film....well done Birdy, we all get the message, even if our jelly bean brain friends up in the hills don't!
Nice to see all the dingle comments....when's your vid coming out? no doubt there'll be one. You muppets are always light years behind the Rovers, remember the aeroplane lark? It took quite a few years for that to vegetate in your simple minds, didn't it? On the subject of the film....well done Birdy, we all get the message, even if our jelly bean brain friends up in the hills don't! kitchener2
  • Score: 3

8:06pm Thu 17 Jul 14

BelTower says...

kitchener2 wrote:
Nice to see all the dingle comments....when's your vid coming out? no doubt there'll be one. You muppets are always light years behind the Rovers, remember the aeroplane lark? It took quite a few years for that to vegetate in your simple minds, didn't it? On the subject of the film....well done Birdy, we all get the message, even if our jelly bean brain friends up in the hills don't!
Pr1ck
[quote][p][bold]kitchener2[/bold] wrote: Nice to see all the dingle comments....when's your vid coming out? no doubt there'll be one. You muppets are always light years behind the Rovers, remember the aeroplane lark? It took quite a few years for that to vegetate in your simple minds, didn't it? On the subject of the film....well done Birdy, we all get the message, even if our jelly bean brain friends up in the hills don't![/p][/quote]Pr1ck BelTower
  • Score: 0

8:38pm Thu 17 Jul 14

roverrite says...

jim 2012 wrote:
claret777 wrote:
It's been taken offline...the club are embarrassed....it's not a stroke of genius....the comments I've read on social media are all laughing at the club...not the video....I would quit now and realise the embarrassment it has caused....hence the club have taken it down.
what do you know about marketing your a dingle
do you dingles ever read the article before engaging brain
here's a clue
“We always planned to run the film for no longer than 24 hours.”
The film went viral and 190,000 people viewed the video in less than 48 hours.
now i don't know but i think i would call that a success

.
Come on chelsea , lovely jubbley , we are are coming to the turd beware bstards
[quote][p][bold]jim 2012[/bold] wrote: [quote][p][bold]claret777[/bold] wrote: It's been taken offline...the club are embarrassed....it's not a stroke of genius....the comments I've read on social media are all laughing at the club...not the video....I would quit now and realise the embarrassment it has caused....hence the club have taken it down.[/p][/quote]what do you know about marketing your a dingle do you dingles ever read the article before engaging brain here's a clue “We always planned to run the film for no longer than 24 hours.” The film went viral and 190,000 people viewed the video in less than 48 hours. now i don't know but i think i would call that a success .[/p][/quote]Come on chelsea , lovely jubbley , we are are coming to the turd beware bstards roverrite
  • Score: 0

9:21pm Thu 17 Jul 14

bring back the good old days says...

BelTower wrote:
I thought I'd have a look and see what all the fuss is about. Well I have to say I thought it was good fun. The guy is obviously enjoying himself and his certainly going for it tongue in cheek. I understand some will want to take the pi$$. But I'm a claret and I take my hat off to you birdy.....well done fella.
The point missed by many is that this was not a marketing exercise to sell a BRFC shirt far and wide i.e. outside of E Lancs, nor was it (I believe) to spread the name of BRFC Nationally/Internati
onally.
It was to 'advertise' the new shirt in a comic way, using a die hard fan.
This, in conjunction with a launch of the name of Zebra.
Now the whole purpose of marketing is to expose your brand name to as many as possible. My opinion of that latter aim is that it has been a phenominal success.
As for selling shirts: does anyone seriously think it will influence any fan within our support base one way or the other? No it comes down to 'Dp I like the shirt'? Is it worth it/can I afford it'? Just as it always has.

Lastly the image of the club; I don't know about anyone else but I do not/have not given two hoots about what the media/football hierarchy/non BRFC supporter thinks of our 'jumped up little Northern mill town club', who had the brass neck to nick a Prem. title from their 'darlings'.
Up until 48 hrs or so ago very many were viewing our owners as at last treating the club properly, now within a knee jerk (because of this tongue in cheek release), a few are determining that they are again 'dragging our name though the mud'. I don't see it like that at all. I just review all the good work that has been done in the last month, and on balance for me it alters nothing, things are on the up.
[quote][p][bold]BelTower[/bold] wrote: I thought I'd have a look and see what all the fuss is about. Well I have to say I thought it was good fun. The guy is obviously enjoying himself and his certainly going for it tongue in cheek. I understand some will want to take the pi$$. But I'm a claret and I take my hat off to you birdy.....well done fella.[/p][/quote]The point missed by many is that this was not a marketing exercise to sell a BRFC shirt far and wide i.e. outside of E Lancs, nor was it (I believe) to spread the name of BRFC Nationally/Internati onally. It was to 'advertise' the new shirt in a comic way, using a die hard fan. This, in conjunction with a launch of the name of Zebra. Now the whole purpose of marketing is to expose your brand name to as many as possible. My opinion of that latter aim is that it has been a phenominal success. As for selling shirts: does anyone seriously think it will influence any fan within our support base one way or the other? No it comes down to 'Dp I like the shirt'? Is it worth it/can I afford it'? Just as it always has. Lastly the image of the club; I don't know about anyone else but I do not/have not given two hoots about what the media/football hierarchy/non BRFC supporter thinks of our 'jumped up little Northern mill town club', who had the brass neck to nick a Prem. title from their 'darlings'. Up until 48 hrs or so ago very many were viewing our owners as at last treating the club properly, now within a knee jerk (because of this tongue in cheek release), a few are determining that they are again 'dragging our name though the mud'. I don't see it like that at all. I just review all the good work that has been done in the last month, and on balance for me it alters nothing, things are on the up. bring back the good old days
  • Score: 1

9:38pm Thu 17 Jul 14

bring back the good old days says...

Damo 666 wrote:
Chuck Norris' Roundhouse wrote:
Look, despite what that fashion no-mark Hemmingway says, this was meant to be serious and it ended up looking like a creepy fat old pensioner was about to sweat over some 20 something blonde, whilst they both wore their Blackburn kits.

It was tragic.
Get a job.
Everyone is entitled to their opinion as that's what a democracy is all about......but,
That's why the 'no mark' is a wealthy intuitive famous man and you are.........?
[quote][p][bold]Damo 666[/bold] wrote: [quote][p][bold]Chuck Norris' Roundhouse[/bold] wrote: Look, despite what that fashion no-mark Hemmingway says, this was meant to be serious and it ended up looking like a creepy fat old pensioner was about to sweat over some 20 something blonde, whilst they both wore their Blackburn kits. It was tragic.[/p][/quote]Get a job.[/p][/quote]Everyone is entitled to their opinion as that's what a democracy is all about......but, That's why the 'no mark' is a wealthy intuitive famous man and you are.........? bring back the good old days
  • Score: 3

10:16pm Thu 17 Jul 14

soap opera says...

By Bill Jacobs, Local government reporter.was it a slow day in politics.when have brfc been linked to local government.will he be free to do the reports on rovers matches if there a bit short staffed
By Bill Jacobs, Local government reporter.was it a slow day in politics.when have brfc been linked to local government.will he be free to do the reports on rovers matches if there a bit short staffed soap opera
  • Score: -1

10:20pm Thu 17 Jul 14

RoversSwiss says...

After all the comments, had to go to You Tube to see the video.

Shirt design crap, Sponsor not exactly inspiring, video very funny. Pity about the shirt and the sponsor. Well done Birdy, that took some nerve.

Also a pity that there are so many people devoid of any humour, about time Rovers returned to being fun instead of all the misery inflicted by Venkys, Anderson, Kean, Appelton and Brag.
After all the comments, had to go to You Tube to see the video. Shirt design crap, Sponsor not exactly inspiring, video very funny. Pity about the shirt and the sponsor. Well done Birdy, that took some nerve. Also a pity that there are so many people devoid of any humour, about time Rovers returned to being fun instead of all the misery inflicted by Venkys, Anderson, Kean, Appelton and Brag. RoversSwiss
  • Score: 0

10:26pm Thu 17 Jul 14

slants says...

the jibbles number one fan hahaha he just came across as a retard and that about sums up the jibbs fans .
the jibbles number one fan hahaha he just came across as a retard and that about sums up the jibbs fans . slants
  • Score: -4

11:28pm Thu 17 Jul 14

Crazy times says...

Paddy Power on Talksport mocking Burnley's prospects of staying up, that's comedy gold.He is a very wealthy man due to predicting the right outcomes
Paddy Power on Talksport mocking Burnley's prospects of staying up, that's comedy gold.He is a very wealthy man due to predicting the right outcomes Crazy times
  • Score: 0

6:46am Fri 18 Jul 14

hasslem hasslem says...

SilverSimples wrote:
hasslem hasslem wrote:
Agree with Wayne Hemmingway - loved the ad, not so keen on the kit.

Inspired move getting Birdy involved - any Rovers fan of any heritage knows and respects Birdy as (probably) Rovers #1 fan - so, you can understand why this gets lost on those outside a 5 mile radius of BB1. Even the end frame when he sticks his rovers flat-hat on is classic Birdy and classic rovers.

As for those who say it is a PR and Marketing disaster - they obviously don't know anything about either.

I suppose Burnley fans would end up having Pot Porter or Alastair Campbell on an equivalent Dingle vid - now both those would be embarrassing.
Pray tell how this is anything BUT a disaster in terms of PR and/or marketing. I am interested to hear your words of "wisdom".
The advert has been universally mocked by all those outside of BB1 - it is not going to entice any non-Rovers fans to become fans and/or purchase the shirt......so how is it anything but an unmitigated disaster!?
you really are a prat of the first order

in marketing terms there is something called segmentation and that involves targetting your product to a specific marketplace - ergo rovers fans......do you really expect anybody outside of rovers supporters to buy a rovers shirt. this ad featured rovers #1 supporter who virtually everybody knows or knows of - therefore it uses a key player among the supporter group to promote a shirt - not some player who may be here today, gone tomorrow.

in marketing terms there is something called buiding awareness - now with over 180k views of the new rovers shirt there is awareness that there is a new rovers shirt available - how many know there is a new dingles shirt available.

in marketing terms there is something called relationship and empathy - using birdy as the "model" it demonstrates that the club is keen to re-connect with the supporters

in marketing there is a subdivision called PR - this involves getting maximum media exposure for minimal cost across all media. well for about tuppence-ha'penny this kit launch (for that is all it is) has been spread across all media.

marketing lesson over - hope that helps with your studies
[quote][p][bold]SilverSimples[/bold] wrote: [quote][p][bold]hasslem hasslem[/bold] wrote: Agree with Wayne Hemmingway - loved the ad, not so keen on the kit. Inspired move getting Birdy involved - any Rovers fan of any heritage knows and respects Birdy as (probably) Rovers #1 fan - so, you can understand why this gets lost on those outside a 5 mile radius of BB1. Even the end frame when he sticks his rovers flat-hat on is classic Birdy and classic rovers. As for those who say it is a PR and Marketing disaster - they obviously don't know anything about either. I suppose Burnley fans would end up having Pot Porter or Alastair Campbell on an equivalent Dingle vid - now both those would be embarrassing.[/p][/quote]Pray tell how this is anything BUT a disaster in terms of PR and/or marketing. I am interested to hear your words of "wisdom". The advert has been universally mocked by all those outside of BB1 - it is not going to entice any non-Rovers fans to become fans and/or purchase the shirt......so how is it anything but an unmitigated disaster!?[/p][/quote]you really are a prat of the first order in marketing terms there is something called segmentation and that involves targetting your product to a specific marketplace - ergo rovers fans......do you really expect anybody outside of rovers supporters to buy a rovers shirt. this ad featured rovers #1 supporter who virtually everybody knows or knows of - therefore it uses a key player among the supporter group to promote a shirt - not some player who may be here today, gone tomorrow. in marketing terms there is something called buiding awareness - now with over 180k views of the new rovers shirt there is awareness that there is a new rovers shirt available - how many know there is a new dingles shirt available. in marketing terms there is something called relationship and empathy - using birdy as the "model" it demonstrates that the club is keen to re-connect with the supporters in marketing there is a subdivision called PR - this involves getting maximum media exposure for minimal cost across all media. well for about tuppence-ha'penny this kit launch (for that is all it is) has been spread across all media. marketing lesson over - hope that helps with your studies hasslem hasslem
  • Score: -3

10:48am Fri 18 Jul 14

Since1972 says...

Self- depreciation has always been a central Blackburn character trait. All the critics on here are dingles - who either are too thick to understand self-depreciating humour or realise what a classic this video is and are trying their pitiful best to run it down.
We were not the team who branded their video of the early 70s - "when we were kings" - I still laugh at that self- delusion (which is a central Burnley character trait).
Proud to be a Rover - bring back "Birdysdate" now!
Self- depreciation has always been a central Blackburn character trait. All the critics on here are dingles - who either are too thick to understand self-depreciating humour or realise what a classic this video is and are trying their pitiful best to run it down. We were not the team who branded their video of the early 70s - "when we were kings" - I still laugh at that self- delusion (which is a central Burnley character trait). Proud to be a Rover - bring back "Birdysdate" now! Since1972
  • Score: -3

9:38pm Fri 18 Jul 14

slants says...

does the fat jibble pay extra ?????
does the fat jibble pay extra ????? slants
  • Score: 0

11:00pm Fri 18 Jul 14

peely says...

hasslem hasslem wrote:
SilverSimples wrote:
hasslem hasslem wrote:
Agree with Wayne Hemmingway - loved the ad, not so keen on the kit.

Inspired move getting Birdy involved - any Rovers fan of any heritage knows and respects Birdy as (probably) Rovers #1 fan - so, you can understand why this gets lost on those outside a 5 mile radius of BB1. Even the end frame when he sticks his rovers flat-hat on is classic Birdy and classic rovers.

As for those who say it is a PR and Marketing disaster - they obviously don't know anything about either.

I suppose Burnley fans would end up having Pot Porter or Alastair Campbell on an equivalent Dingle vid - now both those would be embarrassing.
Pray tell how this is anything BUT a disaster in terms of PR and/or marketing. I am interested to hear your words of "wisdom".
The advert has been universally mocked by all those outside of BB1 - it is not going to entice any non-Rovers fans to become fans and/or purchase the shirt......so how is it anything but an unmitigated disaster!?
you really are a prat of the first order

in marketing terms there is something called segmentation and that involves targetting your product to a specific marketplace - ergo rovers fans......do you really expect anybody outside of rovers supporters to buy a rovers shirt. this ad featured rovers #1 supporter who virtually everybody knows or knows of - therefore it uses a key player among the supporter group to promote a shirt - not some player who may be here today, gone tomorrow.

in marketing terms there is something called buiding awareness - now with over 180k views of the new rovers shirt there is awareness that there is a new rovers shirt available - how many know there is a new dingles shirt available.

in marketing terms there is something called relationship and empathy - using birdy as the "model" it demonstrates that the club is keen to re-connect with the supporters

in marketing there is a subdivision called PR - this involves getting maximum media exposure for minimal cost across all media. well for about tuppence-ha'penny this kit launch (for that is all it is) has been spread across all media.

marketing lesson over - hope that helps with your studies
Marketing lesson my ar&e ! Absolute. Bulls#it as usual from some so called " marketing expert " !
[quote][p][bold]hasslem hasslem[/bold] wrote: [quote][p][bold]SilverSimples[/bold] wrote: [quote][p][bold]hasslem hasslem[/bold] wrote: Agree with Wayne Hemmingway - loved the ad, not so keen on the kit. Inspired move getting Birdy involved - any Rovers fan of any heritage knows and respects Birdy as (probably) Rovers #1 fan - so, you can understand why this gets lost on those outside a 5 mile radius of BB1. Even the end frame when he sticks his rovers flat-hat on is classic Birdy and classic rovers. As for those who say it is a PR and Marketing disaster - they obviously don't know anything about either. I suppose Burnley fans would end up having Pot Porter or Alastair Campbell on an equivalent Dingle vid - now both those would be embarrassing.[/p][/quote]Pray tell how this is anything BUT a disaster in terms of PR and/or marketing. I am interested to hear your words of "wisdom". The advert has been universally mocked by all those outside of BB1 - it is not going to entice any non-Rovers fans to become fans and/or purchase the shirt......so how is it anything but an unmitigated disaster!?[/p][/quote]you really are a prat of the first order in marketing terms there is something called segmentation and that involves targetting your product to a specific marketplace - ergo rovers fans......do you really expect anybody outside of rovers supporters to buy a rovers shirt. this ad featured rovers #1 supporter who virtually everybody knows or knows of - therefore it uses a key player among the supporter group to promote a shirt - not some player who may be here today, gone tomorrow. in marketing terms there is something called buiding awareness - now with over 180k views of the new rovers shirt there is awareness that there is a new rovers shirt available - how many know there is a new dingles shirt available. in marketing terms there is something called relationship and empathy - using birdy as the "model" it demonstrates that the club is keen to re-connect with the supporters in marketing there is a subdivision called PR - this involves getting maximum media exposure for minimal cost across all media. well for about tuppence-ha'penny this kit launch (for that is all it is) has been spread across all media. marketing lesson over - hope that helps with your studies[/p][/quote]Marketing lesson my ar&e ! Absolute. Bulls#it as usual from some so called " marketing expert " ! peely
  • Score: 0

Comments are closed on this article.

Send us your news, pictures and videos

Most read stories

Local Info

Enter your postcode, town or place name

About cookies

We want you to enjoy your visit to our website. That's why we use cookies to enhance your experience. By staying on our website you agree to our use of cookies. Find out more about the cookies we use.

I agree