You've heard of Poundland and Pound Bakery — now get ready for PoundPub

You've heard of Poundland and Pound Bakery — now get ready for PoundPub

Half pints will cost £1 and pints will cost just £1.50 at the new PoundPub

Half pints will cost £1 and pints will cost just £1.50 at the new PoundPub

First published in News
Last updated
This Is Lancashire: Photograph of the Author by , business editor

A NEW PoundPub — which will serve half pints of beer for just £1 and pints for £1.50 — is set to open.

Here For Your Hospitality Ltd is set to convert Old Isaacs in Market Street, Atherton, into a cut-price watering hole.

Old Isaacs — formerly known as the Wheatsheaf — will be one of the first two pubs in the country, along with another in Stockton-on-Tees, County Durham, to be converted to the new concept.

Mike Wardell, a director of the Warrington-based chain, said the discount pricing policy had been trialled at Old Isaacs in recent months leading a transformation of its fortunes.

Under the plan, the PoundPub offers half a pint of lager for £1 and a pint for £1.50, in a move to build on the growing success of no-frills retailers.

Mr Wardell said: “The idea is to bring people back into the pub, and that is why George Osborne reduced the beer tax by a penny in the budget.

“If it is a success — like Poundland — we will roll it out to other sites.”

Mr Wardell, meanwhile, has brushed off suggestions from an alcohol awareness group worried that drink is already too cheap.

He said the pubs would cut their overheads to reduce the cost of the beer and there would be no Sky Sports subscription.


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They would would seek to attract moderate daytime drinkers with a combination of traditional pub games and heavily discounted brands such as Fosters, John Smith’s, Strongbow and Theakston cask ales.

Non-alcoholic beers will also be available for £1 a bottle as well as cheap soft drinks.

Comments (8)

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8:52am Fri 28 Mar 14

waterbottle says...

More pi55heads on the street then at night
More pi55heads on the street then at night waterbottle
  • Score: 3

9:03am Fri 28 Mar 14

marco999 says...

I don't buy things from pound shops because the stuff they sell can very often be found much cheaper (comparatively) in the big supermarkets or are just low in quality and break the second you get them out of the bag. Pound shops often stock known brands that are packaged in much smaller quantities than you'd get in say Asda or Tesco so look cheaper at first, but are not once you compare . The same goes for Pound Bakeries, the pies and pastry slices they sell tend to be all pastry, very little filling and are quite low in quality. And the customers these type of places attract are all in a class of their own too - they must love the fact that with everything costing a pound it doesn't tax their brains too much when 'reckoning up' what they are spending! Therefore I can only assume that Pound Pubs will employ the same kind of business model and attract the same kind of people - those who can easily add up in pound coins but aren't quite clever enough to question whether or not they are getting value for money.
I don't buy things from pound shops because the stuff they sell can very often be found much cheaper (comparatively) in the big supermarkets or are just low in quality and break the second you get them out of the bag. Pound shops often stock known brands that are packaged in much smaller quantities than you'd get in say Asda or Tesco so look cheaper at first, but are not once you compare . The same goes for Pound Bakeries, the pies and pastry slices they sell tend to be all pastry, very little filling and are quite low in quality. And the customers these type of places attract are all in a class of their own too - they must love the fact that with everything costing a pound it doesn't tax their brains too much when 'reckoning up' what they are spending! Therefore I can only assume that Pound Pubs will employ the same kind of business model and attract the same kind of people - those who can easily add up in pound coins but aren't quite clever enough to question whether or not they are getting value for money. marco999
  • Score: -13

12:20pm Fri 28 Mar 14

Jim271 says...

People should consider giving up drinking,

they would be richer
happier
and healthier.
People should consider giving up drinking, they would be richer happier and healthier. Jim271
  • Score: -12

3:02pm Fri 28 Mar 14

adatherton says...

No Sky TV, that's what most people go in pubs for,
No Sky TV, that's what most people go in pubs for, adatherton
  • Score: -11

4:27pm Sat 29 Mar 14

p.rhanna says...

John smiths bitter...... i wouldn't drink that bath water if it was free.......Bank Top Brewery for me......I'll gladly pay the extra for quality....!😊😊
😊
John smiths bitter...... i wouldn't drink that bath water if it was free.......Bank Top Brewery for me......I'll gladly pay the extra for quality....!😊😊 😊 p.rhanna
  • Score: 5

11:41am Sun 30 Mar 14

Roverthere says...

Jim271 wrote:
People should consider giving up drinking,

they would be richer
happier
and healthier.
Never!
[quote][p][bold]Jim271[/bold] wrote: People should consider giving up drinking, they would be richer happier and healthier.[/p][/quote]Never! Roverthere
  • Score: 4

3:49am Mon 31 Mar 14

New Kid on the Block says...

adatherton wrote:
No Sky TV, that's what most people go in pubs for,
If a Pub has Sky TV my friends and I will not go in. It is guaranteed to drive me out of a pub, so will music played at crazy volumes.
I like to be able to talk to people when I am in a pub. I can watch TV at home, and Disco volume music belongs in a Disco.
[quote][p][bold]adatherton[/bold] wrote: No Sky TV, that's what most people go in pubs for,[/p][/quote]If a Pub has Sky TV my friends and I will not go in. It is guaranteed to drive me out of a pub, so will music played at crazy volumes. I like to be able to talk to people when I am in a pub. I can watch TV at home, and Disco volume music belongs in a Disco. New Kid on the Block
  • Score: 0

11:45am Wed 2 Apr 14

Darren1951 says...

New Kid on the Block wrote:
adatherton wrote:
No Sky TV, that's what most people go in pubs for,
If a Pub has Sky TV my friends and I will not go in. It is guaranteed to drive me out of a pub, so will music played at crazy volumes.
I like to be able to talk to people when I am in a pub. I can watch TV at home, and Disco volume music belongs in a Disco.
I'll drink to that!
[quote][p][bold]New Kid on the Block[/bold] wrote: [quote][p][bold]adatherton[/bold] wrote: No Sky TV, that's what most people go in pubs for,[/p][/quote]If a Pub has Sky TV my friends and I will not go in. It is guaranteed to drive me out of a pub, so will music played at crazy volumes. I like to be able to talk to people when I am in a pub. I can watch TV at home, and Disco volume music belongs in a Disco.[/p][/quote]I'll drink to that! Darren1951
  • Score: 1

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