Glamour girl Rhian Sugden helps save man's life

First published in This Is Lancashire: Photograph of the Author by , Entertainment reporter

GLAMOUR girl Rhian Sugden said it feels ‘incredible’ to know her testicular cancer awareness video helped save a man’s life.

Frederico Cardoso, a 31-year-old picture framer, saw the advert on a television programme featuring YouTube videos.

It prompted him to follow the 27-year-old’s advice, discovered a lump and immediately made an appointment to see his doctor.

In May, they discovered a 14mm tumour and he was diagnosed with stage two testicular cancer, which was spreading to his lymph nodes.

He had his testicle removed, underwent three cycles of chemotherapy and was given the six months all clear by medics two weeks ago.

Mr Cardoso, who is from Portugal and lives in London, said: “One of the doctors asked me what made me go and I told him because I saw this ad on TV.

“He said it probably saved my life because if it wasn’t for that, I wouldn’t know.”

Miss Sudgen helped come up with the idea for the bold online advertisement, which was filmed in 2011.

It has been viewed more than 6,000,000 times.

It shows her demonstrating how to check testicles for signs of cancer and is aimed at 18 to 35-year-old men who may be embarrassed about regular checks.

Speaking of the former Coney Green High School pupil and the Male Cancer Awareness Campaign (MCAC), Mr Cardoso said: “It made me stop and look. At the end of the day, it saved my life.

“It also completely changed my life, after that I realised I had another chance.

“I went to college to do a project management course.

“My life was changed for the better.”

Former Celebrity Big Brother contestant, Miss Sudgen, from Radcliffe, said: “It feels incredible and so rewarding. To know that I helped contribute to saving someone from something that could have been life-threatening feels amazing.

“I've had lots of feedback from the video, all positive so far.

“Guys tell me it's made them check regularly so it's good that men are checking themselves.”

More than 95 per cent of men with early stage testicular cancer, which can affect any age but usually 15 to 44-year-olds, will be completely cured.

Patrick Cox, founder of MCAC, said: “We are hugely proud of Rhian and this campaign. This is what awareness looks like.

“The two most important punches that can be thrown in the fight against male cancer is awareness and education. Early detection saves lives.”

Comments (3)

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1:05pm Thu 27 Mar 14

cliff4treasurer says...

She were checking mine once but didn't find any lumps so we carried on.
She were checking mine once but didn't find any lumps so we carried on. cliff4treasurer
  • Score: -5

2:23pm Thu 27 Mar 14

SomertonRoadLad says...

Glad this video potentially helped save someones life, but this headline is soooo misleading.
Glad this video potentially helped save someones life, but this headline is soooo misleading. SomertonRoadLad
  • Score: 4

4:49pm Thu 27 Mar 14

Don Kiddick says...

Load of ballukz if you ask me.
Load of ballukz if you ask me. Don Kiddick
  • Score: 0

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