Elbow make their own beer to celebrate new album launch
BURY band Elbow are putting the champagne on ice — and have manufactured their own pale ale to celebrate the release of their new album.
Named Charge, in conjunction with Marston’s Beer, the tipple is available in Nicholson’s pubs across the country.
The band were involved in the beermaking process, and the closest pubs to Bury which will serve the beer are in Manchester, at the Old Wellington in Cathedral Approach, and The Bank, in Mosley Street.
It is not the first time that the group have created their own beer, after launching their Build a Rocket Boys ale to celebrate the release of their album of the same name in 2011. The pale ale was named Charge after one of the tracks featured in their sixth album, The Take Off and Landing of Everything, which is released on March 10.
Lead singer Guy Garvey said: “With the help of the good people at Marston’s we’ve created a beer with a spicy American feel that still retains the class of a traditional British real ale. It’s the perfect accompaniment to the album.”
Tom Lenihan, Marston’s brand manager, added: “They have a genuine passion for beer and we see it as a great way of reaching a different audience for our beers.”
Playback events, where fans can listen to the new album and sample the beer, will be held later this month and in March, and the beer will also be available for home delivery.