Burnley staged crash has a sobering message
11:29am Monday 23rd September 2013 in News
DRIVERS got a sobering message when actors took part in a hard-hitting roadside car crash drama as part of an alcohol awareness event.
Bodies, blood and sirens littered Manchester Road in Burnley in a realistic two-hour live event designed to shock people into thinking twice before driving under the influence.
The idea was created by Lancashire Police, the North West Ambulance Service, Lancashire Fire and Rescue Service and Burnley Council.
It simulated a real-life road accident caused when a drunk driver crashes into a lamppost outside Burnley Town Hall, killing one of his passenger friends.
Dubbed ‘Reflect’, town centre revellers were able to watch the scenes unfold on a large screen stationed near the Brun Lea Wetherspoon pub, complete with alcohol safety messages.
Burnley Police were also on hand to talk to people about the potential harm of alcohol and drink-driving throughout the night while their Twitter feed included warning messages to those thinking about drink-driving.
A Land Rover exhibition was also on show to tell the tragic story of road collision victim Matthew Alston who died while driving in August 2010 after he failed to realise he was still drunk from a party held the night before.
Chief Inspector Viki Croken said: “It has been a success because the scenario has helped to show our communities the devastating effects of drink-driving.
“I would like to thank colleagues from fires and rescue and NW ambulance service, along with the special constables, for giving up their time to assist with the event.“ Peter Mulcahy, head of service for the ambulance service for Cumbria and Lancashire, said: “The impact these types of road incidents have on families, friends and sometimes emergency service staff is massive.
“On many occasions the scene of devastation can be upsetting even for the most experienced medical professional, especially when in many circumstances the accident could have easily been avoided.”
The event was the climax in a week-long alcohol harm initiative organised by the Association of Chief Police Officers.
Comments are closed on this article.