Madonna launches fragrance in NYC (From This Is Lancashire)

Madonna launches fragrance in NYC

5:56pm Friday 13th April 2012 in Entertainment News © Press Association 2013

Madonna has launched her first fragrance - which she says she's been trying to develop for 15 years.

The pop star appeared at Macy's in New York for the launch of her fragrance, Truth Or Dare. She said she's "been trying to develop a fragrance for probably the last 15 years."

"It's never worked out with various companies and different people and trying different fragrances," she said. "They never turned out the way I wanted them to smell."

But Madonna, who wore a black lace dress to the launch, said that was partially due to her expensive taste.

"It's the mass-producing part that always gets tricky because, for some reason, the fragrances that I like tend to be really expensive," the singer said. "One time I created a smell and I was told the amber... was like a million dollars to ship from India or something."

She said an attempt at making a synthetic version of the fragrance didn't work because it didn't smell as good as she had wanted it to.

But, she said: "Finally, I got a smell I like that I can mass produce. Yay!"